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Audience Profile
The US Youth Sports and Family Activity market is a loyal, viral, engaged, and active
demographic with proven spending habits and above average income with highly desired
age demographics and psychographic involvement metrics.
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Highly involved parents 58% Female, 42% Male
- Average age 25 - 45 years old
- At least one child 4 - 12 years old
- Actively involved in outdoor activities, sports, recreation, family outings
- Average HHI of $77,000
Clubspaces™ is the Official League and Team Website Management System for:
American Youth Soccer Organization (AYSO)
Founded in 1964
650,000 players between the ages of 4 and 18 and 250,000 volunteers
550,000 member households. AYSO is a National Association of the
United States Soccer Federation.
PONY Baseball
Founded 1951
Now nearly 30,000 teams, over 450,000 players, and 4,000 leagues make
up Pony Baseball in almost 30 different countries. PONY is an acronym
for Protect Our Nation’s Youth. More than 800 Major League Baseball
players are graduates of PONY Baseball.
Amateur Softball Association (ASA)
16 million regular softball players ages 6 and up in the U.S.
1.2 million girls (84,000 teams) play in ASA programs
Softball is one of the top 5 team sports in America.
American Youth Football (AYF)
Founded in 1996
Fastest growing youth organization in America, Youth Football has grown
to over 450,000 members with leagues in all 50 states, Canada, Mexico,
Western Europe, and Asia.
United States Volleyball Association (USVA)
The United States Volleyball Association (USVBA) is the National
Governing Body (NGB) for the sport of volleyball in the United States and
is recognized by the Federation International de Volleyball (FIVB) and the
United States Olympic Committee (USOC).
National Junior Basketball (NJB)
Founded in 1982, National Junior Basketball League serves over 52,000 participants. Offers six divisions for boys and girls from Kindergarten through 8th grade & High School.
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